There is a big debate in the SEO community on the topic of schema markup and LLMs. Do LLMs like Microsoft Bing’s Copilot, Google’s Gemini, OpenAI’s ChatGPT, Perplexity and others use schema markup and structured data in any way. Fabrice Canel, Principal Product Manager at Microsoft Bing, said they do.
Microsoft Bing’s shopping carousel results have a “buy now” button that now links directly to the checkout page of the merchant. So when you click on buy now, it adds that item directly to the cart of the merchant’s website.
Microsoft is testing a new Copilot answer interface and layout in the Bing Search results. Instead of the grid/block design, Microsoft is testing a more bullet point design, and when you hover over each answer, you get the sources overlay.
Microsoft Bing Search’s Copilot Answers now can show maps and local results, including local ads. The AI answer has a map on the left side and then on the right side it has local organic and paid listings with the company name, address, phone, website and directions – plus a photo.
Microsoft is testing outlining the individual search result snippets within Bing Search. So when you look at a snippet, it has this outline around it, and then when you hover your cursor over it, it highlights more.
Microsoft is now showing the sources it used to generate its AI-based “from sources across the web” section in Bing Search.
Microsoft is testing another user interface and experience for the links they show within its AI Answers, the Copilot responses. These links show with a hyperlink icon and the domain name spelled out, and then when you mouse over it, it has a carousel you can flip through for more links.
Microsoft seems to be testing a more fully AI-powered search engine, which may be named Copilot Search. Copilot is the name of Microsoft’s AI features, formerly known as Bing Chat.
Microsoft is at it again with its search engine – Bing. Previously, when you searched for Google, they tricked you to think you were searching Bing and then hide Google completely from its search results. Now when you search for Chrome, Gemini, Grok or even Perplexity – you are given a banner to use Microsoft products and not use Google, X or Perplexity.
Microsoft has this new style for some of the Bing Search Copilot answers. They can show a card or box that has a tabbed carousel where you can swipe through different sections of an article to get different categories of answers for the topic.