It’s probably not too surprising to hear that retailers have doubled their year-over-year spend on Google product listing ads this holiday season thus far. After all, the paid format of Google Shopping had just rolled out in the fall of 2012
The five-day Black Friday weekend from Thanksgiving to Cyber Monday provided an insightful glimpse into how retailers are running their PPC strategies for the holidays. Particularly interesting are the variety of offer types run by retailers, ranging from the expected free shipping to 2-in-1 offers… Please visit Search Engine Land for the full article
Over the extended holiday shopping weekend, Google Shopping same seller sales have been growing faster than Amazon among large retailers.
Back in 2010, I wrote a post entitled,“Black Friday? Bah! Cyber Monday
Here we go, just over a week until Black Friday and Cyber Monday. All hands are on deck, budgets are ready to be unleashed. The big box retailers appear posed to yet again dominate paid search results for queries related to these all-important retail days
Online sales over the Thanksgiving Holiday weekend topped the best sales numbers to date this year. For the holiday season-to-date, $16.4 billion has been spent online, marking a 16-percent increase over last year.
Retailers are no longer using just traditional advertising to get the word out to customers about in-store offers and deals, they are also using online vehicles such as Facebook and Twitter, and are employing mobile strategies as well. One of the main vehicles to show these promotions is Facebook, and Socialbakers has just revealed key The post Socialbakers Reveal Key Black Friday Analytics on Facebook appeared first on Search Engine Journal .
Sometime late tomorrow, after the football games and a billion pounds of turkey get consumed, 300 million people will once again start the holiday season. Later in the day, while mom and mom-in-law pillage the Thanksgiving Day sales, dad and dad-in-law will nap on the couch, eyelids fluttering in between TV shows and insulin induced The post Thanksgiving Eve’s Coolest Black Friday Graphics appeared first on Search Engine Journal
Today, we continue our Black Friday daily deal series with a special offer from Online PR Media, which just announced the dates of its second annual pre-Black Friday “buy 2 get 1 free” sale on $79 online publicity packages. The press release distribution sale begun Monday, November 19, 2012 and will run throughout the entire The post Black Friday Daily Deal: Online PR Media Buy 2 Get 1 Free Sale appeared first on Search Engine Journal .