Referrals via phone calls have historically been challenging for marketers to assess by promotion channel, although special tracking phone numbers set up to count calls have arisen to satisfy the need. Unfortunately, using different numbers per channel can impair local SEO, and lack of an… Please visit Search Engine Land for the full article.
The first content session I’m attending at OpenCamp is by Gio, aka Giovanni Gallucci, a longtime search and social media marketer based in Dallas. The topic is “Blackhat SEO” and the room is packed! The session was cut a bit short due to technical difficulties with getting the conference started and Gio took it in stride and was both entertaining and informative – the right mix for a morning tech crowd