B2B brands are answering the call to become publishers with a significant increase in content hubs exemplified by pioneers like American Express OPEN and Adobe’s CMO.com and others including: Intel IQ Think with Google Dell’s Power More GE’s World in Motion SAP’s Digitalist Magazine While those are all great examples, there’s an important question: Can your business really afford to hire the kind of editorial team to create this quantity of quality content at the cadence of a business publication? Many practical marketers will say no