Looking for inspiration and new insight to forge new B2B marketing successes as we drive ahead to 2023? We’re taking a look at five forthcoming or recently-published books that offer an array of fascinating tactics, tips, case studies, and other insight from some of the industry’s top business marketers and subject matter experts.
Looking for inspiration and new insight to forge new B2B marketing success as we drive ahead to 2022? Today is National Book Lovers Day, and to celebrate the occasion we’re taking a look at 10 forthcoming or recently-published books that offer an array of fascinating tactics, tips, case studies, and other insight from some of the industry’s top business marketers and subject matter experts. Let’s turn the page and jump right in for #NationalBookLoversDay
For every startup that succeeds, many more fail. But what is it that makes the difference between a successful company, and one that just doesn’t quite hit the mark
How many times have you wished that someone would create a textbook filled with why’s and how to’s of digital marketing?
Some of the greatest rock songs are short.
The opportunity to attract, engage and persuade buyers through useful content extends to markets on a global scale. But the same rules about content that work at home may not work abroad. Nor the processes and team structures that many content marketing departments are used to.
Many years ago when the role of search in brand reputation was really coming into it’s own, Public Relations and SEO were becoming unlikely partners as way to position positive messages about brands and individuals in search results. The combination of Search and PR was actually the genesis of TopRank Marketing. As Google became a powerful reputation engine , the need for individuals and brands to monitor and manage their online reputations increased too.
Managing Content Marketing by Robert Rose & Joe Pulizzi There are certain books that I find myself recommending to folks on our team and to people I meet at conferences over and over again. These are books I purchase multiple copies of (I give them away and they also seem to disappear)
While at OMS and SES Accelerator this week, I bumped into (literally) my friend Jay Baer who has just published a new book with co-author Amber Naslund called The Now Revolution .
A few months ago, the PR folks working with IBM Press sent me a copy of “Audience, Relevance and Search: Targeting Web Audiences with Relevant Content” by a trio of authors: James Mathewson, Frank Donatone and Cynthia Fishel.