What if I told you that you could increase the reach of your social content by a factor of ten by utilizing a resource that you already have ? What resource is this, you ask? Your employees.
Astronauts Tom Marshburn, Kevin Ford and Chris Hadfield chat live from the International Space Station with #NASASocial participants.
Matt Ridings & Michael Brito Advocating For Employee Advocacy Employee engagement is key in improving productivity in any industry. A happy employee is much more likely to be more productive than their counterparts. A recent study from the National Business Research Institute (NBRI) shares just how important it is to keep employees engaged. Findings include: Engaged employees product twice as much work product in the time as unengaged employees The average adult spends a quarter to a third of their waking life at work 40% – 80% of customer satisfaction is affected by employee attitudes Additionally NBRI identified the following six traits of engaged employees: Believe in their organization Have the desire to work to make things better Understand the business context and the bigger picture Are respectful and helpful to colleagues Are willing to go the extra mile Stay up to date with developments within their industry Many organizations are missing a key opportunity to turn engaged employees into advocates for their brand. I recently attended a session at NMX Las Vegas featuring Michael Brito ( @britopian ) and Matt Ridings ( @techguerilla ) where they discussed the necessity for advocacy from both inside and outside the organization. Don’t think your employees can be advocates for your company? Think again! Why Is Advocacy Important? Advocacy for any brand is a sign of trust. People purchase from companies that they like and trust. Why is this important? Often an organization’s employees are overlooked when it comes to advocacy development
Last Friday, we saw the full roll-out of offer posts for business pages on Facebook. For the past year, the social networking giant has been teasing its business users with the opportunity of creating a Facebook coupon. Retail giants like Macy’s, as well as countless local storefront businesses, have been able to post specials for
Improved communication turns one time buyers into lifelong customers. As marketers and sales professionals there is no doubt that we are focused on obtaining new customers and increasing awareness within targeted market segments