Recently, I had an amazing experience.
Assuming you haven’t been living under a rock for the past week, you’ve certainly heard about this JCPenney SEO debacle.
Dieting is one of the most popular new year’s resolutions for us humans.
Bidding on the same keywords without a collaborative strategy spells risk for internal competing brands. Not only can it result in one brand stealing potential clicks and traffic from another, but it also can drive up the CPCs for both
When working with affiliates, compliance begins with a well crafted and thought out agreement. Here are examples of restrictions that belong in an effective compliance strategy without putting a choke hold on your affiliates. This is not legal advice, and is intended as business advisement
When working with affiliates, compliance begins with a well crafted and thought out agreement. Here are examples of restrictions that belong in an effective compliance strategy without putting a choke hold on your affiliates.
Have you ever tried to use a PPC campaign to steal customers from your competitors and failed? If so, consider trying a campaign on Google’s display network in conjunction with your search campaign.
If you have agreements with advertisers who sponsor your brand on paid search, it’s important to monitor them to make sure they are using your brand or trademark terms according to your agreement. If they advertise using keywords containing no other words but your trademark or slogan, it’s easy to recognize that as a violation. *** Read the full post by clicking on the headline above ***
Did you know that the US is the world’s second-largest Spanish-speaking country?