What turns an influencer into a brand ambassador? One answer you might be hearing more often is, “A big ol’ wad of cash.” But while it’s true that B2B influencers want to get paid (don’t we all?), there’s an enthusiasm and authenticity that money alone can’t buy. And once you have a group of true brand ambassadors on board, you’ve got something wonderful that your competition can’t duplicate. At the heart of it, creating brand ambassadors means pulling your influencers into a purposeful community united in common interests and goals.