Top marketers understand the value of integrating influencer marketing into their marketing strategy. In fact, 55% of marketers believe they get better customers from influencer marketing according to an Influencer Marketing Hub survey. For B2B brands, influencer marketing is a way to partner with industry experts who can add value to the brand’s content
“Be the Best Answer” is an expression my team and I have used many times in client strategy planning, training, presentations , webinars , blogging, and in my book Optimize about the intersection of search with owned, earned, paid and shared media.