B2B marketers can relate to customers who’ve rapidly shifted into all-out digital mode in their daily professional lives. That’s because so many of us have done the same, with numerous departments and agencies transitioning to remote or hybrid work in the wake of COVID
What can the wildly successful craft beer industry teach B2B marketers? From storytelling and keeping content fresh to making corporate campaigns delightfully crushable, there’s plenty the B2B marketing world can learn from taking a look at the craft beer industry and its emphasis on customer delight, engagement, and more. While the pandemic has slowed the growth of the craft beer industry with the largest disruption to the industry since the days of Prohibition — leading to an 8 percent decline in sales among small and independent craft brewers — its trajectory over the past decade has been undeniably admirable
How do B2B marketers who fully embrace empathy build stronger relationships? Miri Rodriguez , storyteller and internship program head at Microsoft, recently presented the opening keynote at the 2021 B2B Marketing Exchange Experience virtual conference, and asked this important question. Although this pandemic year at #B2BMX won’t see B2B marketers gathered in the event’s usual sunny Scottsdale, Arizona location, plenty of new attendee opportunities were on tap virtually
Storytelling is so powerful that it’s been around for over 40,000 years. So how can you use storytelling to engage and persuade your website visitors
Creating demand relevant with content to your target audience in real-time is both a challenge and an opportunity for B2B marketers.
Today, however, a brand has evolved into something far more powerful than just a look. It is actually your identity and personality. The post Brand Storytelling 101: The Essential Elements by @matt_secrist appeared first on Search Engine Journal .
While defining your brand online in a constantly evolving digital era can be a challenge, there are ways to find that edge and stand apart in your industry. You’ll need to revisit strategies throughout the year, especially when new features roll in to your go-to social media network
If you want to separate your content from your competitors, storytelling is a great tactic to add to your content marketing strategy. Several interesting case studies have shown how the implementation of storytelling can triple sales within one year. The best part is that any business can use storytelling in their content marketing strategy by following these five best practices
Here in Minnesota, a small egg company is getting big press after ruffling the feathers of a concerned shopper.
If you’ve been paying attention to Tumblr, you may have noticed the micro-blogging platform and social networking website has been making some tech headlines recently. On November 25, the Global Web Index announced Tumblr surpassed Instagram as the fastest growing social platform.