It’s no secret that today’s B2B marketers are overloaded with information and need the best resources to help them navigate 2023’s higher expectations and fewer resources. We also know that many marketers are actively looking for more than basic how-to information — they want to be inspired, connected – and belong to something bigger.
“Company culture is king. If you can’t spread your vision and values internally, you certainly won’t be able to market yourself externally either.” The financial sector is littered with marketing strategy failures.
Traditional marketing was built for relevancy and efficiency, but not to generate quality assets. Because of this, the “brand newsroom” trend grew. The post The Rise of the Brand Newsroom: Why Brands are Becoming Publishers by @ItIsMillerTime appeared first on Search Engine Journal
Traditional marketing was built for relevancy and efficiency, but not to generate quality assets. Because of this, the “brand newsroom” trend grew. The post The Rise of the Brand Newsroom: Why Brands are Becoming Publishers by @ItIsMillerTime appeared first on Search Engine Journal .
Today, however, a brand has evolved into something far more powerful than just a look. It is actually your identity and personality. The post Brand Storytelling 101: The Essential Elements by @matt_secrist appeared first on Search Engine Journal .
Dennis Goedegebuure covers the content and brand pyramid in more detail at SEJ Summit Dallas on March 31st. The post #MarketingNerds Podcast: Dennis Goedegebuure on Content Strategy by @wonderwall7 appeared first on Search Engine Journal .
Some brands are inherently sexy, like the Ford Mustang. The name evokes an immediate feeling of caution-to-the-wind youth and speed.
What’s the difference between your brand and your keywords?
One of the ways Google has been working towards providing a better search experience for users (and a headache for search marketers) is through the Knowledge Graph. But is the Knowledge Graph hurting your SEO efforts? Here is a rundown on the Knowledge Graph, how it’s affected a site’s branded search query traffic, and steps that can be taken to attribute Knowledge Graph driven calls or leads back to organic search
At Pubcon 2014 in Las Vegas I had the opportunity to sit down and talk to Alex Houg of Portage about the importance of personal branding. This is a topic Alex is quite passionate about, as he believes what you do as an individual ultimately makes its way up to the company level