From creating advocacy programs to the content co-creation we specialize in at our agency , working with influencers presents a number of challenges, especially when it comes to effectively identifying, qualifying and recruiting. In fact, according to a study by Augure , 61% of companies say finding “true” influencers is a top challenge
Mari Smith exemplifies personal brand through social content Building personal brand online is easier than ever. It’s also underrated and misunderstood by many companies trying make sense of where personal and brand social media engagement fit in the marketing and communications mix