Brands need content . It’s at the heart of the ‘brand as publisher’ concept. They need to use the power of words to reach out to their audience and deliver the product or service they need
Content marketing has exploded over the past year and will continue to grow in importance throughout 2013. Still, many marketers make the mistake of rushing to publish or producing content without a purpose in an effort to capitalize on the trend.
The trend towards “ brands as publishers ” over the past year has an increasing number of businesses entering the world of content in ways that are creating new opportunities for online marketing. The notion of brands publishing editorial is nothing new of course and has been known as Custom Media or Custom Publishing for years