Google’s official slogan is “Don’t Be Evil”, but it’s long been rumoured that the company has a second, internal motto that they tend to keep under wraps: “You’re either fast, or you’re f***ed.” We’ve written about site-speed in the past, and there’s no doubt of its importance (if there is, stick around for the stats section of this post) but for content marketers, improving the speed of your website is often seen as a particularly arduous technical exercise that’s completely out of your control. Only a back-end full-stack engineer can speed things up significantly, right? As it turns out, nothing could be further from the truth
Rob Bucci , the CEO of STAT, delivered a fascinating talk at BrightonSEO last week about the mystery of featured snippets, using his observations after analysing one million queries.