Like a prodigal family member, broken link building got re-embraced by SEOs after the series of Google algorithm updates known as Penguin.
Link building is a staple of most SEO campaigns. Some methods are scalable and automated, while others are similar to old-school public relations
Building on last month’s column, Five Linking Myths That Need To Go Away In 2013, one of the best and worst things about the Web is the never-ending supply of absolutely horrifying bad information that must be clarified.