Links are still one of the most important ranking factors in Google search. This was confirmed as recently as March, when Andrey Lipattsev , a Senior Quality Senior Strategist at Google, revealed links, content, and RankBrain as the top three most important ranking factors . This wasn’t surprising information (at least to SEOs), but it was an important confirmation.
Columnist Clay Cazier shares his advice for getting buy-in from those who don’t see the value in search engine optimization. The post Converting SEO Non-Believers: How To Overcome Objections And Get The Budget appeared first on Search Engine Land
A strong, healthy PPC campaign for lead generation isn’t about impressions or traffic, it’s about the cold, hard cash that gets generated from it. The post 10 Must-Haves For Competitive #PPC Lead Generation (On a Budget) by @albertcostill appeared first on Search Engine Journal .
When looking for opportunities for growth, most search marketers try to find ways to estimate how much they can scale up their paid search effort, and what would be the impact on ad spend, revenue volume, and efficiency.
CPA Bidding in Google AdWords allows you to set a CPA bid, and then Google will do all the bidding for you. When it works, its fantastic, as you don’t have to spend all day trying to set bids inside the account.
At the online marketing agency I work for, we primarily focus on ROI driven online marketing campaigns. With this marketing philosophy, search engine advertising (SEA) budgets don’t play a role, and as long as every order delivers profit / ROI, the SEA budget should be endless.