Why do B2B marketers need SEO? For B2B marketers coping with the global health crisis, search engine optimization (SEO) is showing its strength, stability, and resiliency in many forms. SEO has seen better performance and consistency than other marketing tactics during the pandemic, as we’ll explore with data from recent surveys and reports, and with more consumers than ever conducting business online and searching for best-answer solutions , many B2B marketers may find that the time is right to increase focus on SEO
The future of search at Google includes fascinating changes that will deeply affect the course of B2B marketing. Google’s search and other services jointly hold vast influence over what people see and do online, a powerful position that isn’t likely to significantly change anytime soon. Like ocean waves, search always changes at Google, and whether it’s through tiny incremental shifts or explosive changes of course, the future this tech giant is enthusiastically creating is one savvy B2B marketers can’t afford to ignore
Web Developers often faint and the mere mention of ‘schema’. The mysterious term conjures up thoughts of impossible code to implement with benefits that seem difficult to pinpoint. At least, those were just some of the perceptions surrounding schema markup.
A lot of agency blogs don’t talk about the diversity of client experience because they think it may reflect poorly, but it’s simply a reality of varying personalities, a dynamic market and changing organizations. Clearly the goal is retention and our online marketing agency has had clients for over 10 years! When agencies don’t over-promise and under-deliver, manage expectations properly and actually get great results, you’d think the company and agency relationship would be unstoppable. With the dynamic nature of digital and online marketing as well as the normal changes in business from new and discontinued products to staff changes to mergers and acquisitions, the assumed success formula for an effective agency and client relationship isn’t always so simple.
A lot of agency blogs don’t talk about the diversity of client experience because they think it may reflect poorly, but it’s simply a reality of varying personalities, a dynamic market and changing organizations. Clearly the goal is retention and our online marketing agency has had clients for over 10 years! When agencies don’t over-promise and under-deliver, manage expectations properly and actually get great results, you’d think the company and agency relationship would be unstoppable
If you’re old enough to remember the classic movie, Cool Hand Luke, there’s a moment when a rebellious prisoner played by a young Paul Newman refuses to “go along” with prison rules despite some grueling punishment.
MarketingSherpa has done it again with their SEM report for 2011 . With the help of Lead Author, Research Analyst Jen Doyle, they’ve put together an excellent resource for marketers looking for strategic guidance as well as real data about search engine marketing. This particular report focuses on Search Engine Optimization with an emphasis on the interplay of search and social media, two topics that are very near and dear to the consulting practice at TopRank Online Marketing