Keyword research can give you great insight into customer problems, needs, desires, and intent.I like to categorize keyword categories themselves into a total of *ten* funnel stages. After performing my initial keyword categorization (sort of into micro-categories), I like to categorize the… Please visit Search Engine Land for the full article.
There are some things that you can’t take back: including what you release on the Internet. With over 93% of B2B marketers using social media , online sales has very much become a social business.
For many B2B marketers, mainstream social channels a la Facebook (FB) and LinkedIn remain the proverbial Wild West of the contextual online advertising realm. While some early-adopters look to these platforms with intrigue and enthusiasm, others are handicapped by intimidation— skeptical of how… Please visit Search Engine Land for the full article.
As Google moved from Google Suggest to Google Instant last week, I began to wonder what impact it may have on B2B marketers and how to assess that impact.
There are a number of shared platforms for B2B marketers that promise increased traffic and search visibility for their members. Before you subscribe to a shared platform, be sure you understand whether it will really help you and how to best use it to drive increased visibility in the search results