I think our team has done a pretty good job on this blog of advocating internet marketing tactics according to their practical use over the years. Our goal: To help marketers put things in perspective and make informed choices
While buyer personas (user personas) are an established concept in broader B2B marketing discussions, it has taken on new life in recent years. The shift organizations are making to a digital marketing strategy coupled with innovation in technology (should) allow Internet marketers the ability to…