It’s no mystery that I’m a big fan of BuzzSumo . I’ve been a customer since they launched and have advocated for the platform in blog posts, interviews and marketing presentations all over the world – including keynoting at the BuzzSumo ContentSEO conference in New York .
Blogging is a low to no-cost way for marketers to create owned content on a consistent basis. A consistent blogging schedule of high quality information creates a great way for your customers and prospects to gain a better understanding of how you can help them and the smarts that exist within your organization.
No matter how good of a writer or marketer you are, eventually you will run out of ideas to blog about. It’s just a matter of time. It happens to all of us… including me.