Finding Beauty in NYC is All About Perspective & Vantage Point Many of you might know that Lee Odden ( @leeodden ) and I attended BlogWorld in New York last week. I was fortunate enough to get the opportunity to interview many of the speakers that were presenting, and sit in on some really great sessions. That being said, many of you have already seen the conference from my point of view
ROI, it’s a term we’ve all heard. Typically this acronym stands for Return On Investment, but in this case we’re referring to Return On Influence. Mark Schaefer ( @markwschaefer ) presented at BlogWolrd (on his birthday) on some of the key concepts in his new book Return on Influence: The New Rules of Creating and Leveraging Power on the Social Web . At the very beginning of his presentation Mark made an interesting observation. In the past a speakers audience was a group of people who passively sat in the auditorium and listened to what the speaker was saying. Mark Schaefer shares “Now, I am talking to an audience of audiences.” What does that mean? Not only are the bloggers in the room soaking up with is being shared but they are also sharing this information with their audience, in real time. What did this session teach me about Klout, content, and creating more influence online?
“There are plenty of crappy photographers out there, that is why they invented Instagram.” – Chris Brogan (touche Mr. Brogan) I must say the pre-keynote presentation was hilarious
As a disclaimer before his session Jason Falls ( @jasonfalls ) admitted that there were probably 5-10 more qualified individuals in the room for the presentation.
Scott Stratten’s ( @unmarketing ) opening session at BlogWorld NY was one of the sessions that I was most excited about. I even asked if I could walk in early and get a good seat (nerdy I know). I was not disappointed.
While initially sitting in a SEO session, I quickly switched once I saw that Jason Falls was presenting. Jason is one of those speakers that gives great advice and he’s funny.