Are you seeing depressing plateaus, or even declines, in your year-over-year conversion numbers? The fact is that a huge portion of search activity is moving to mobile. Soon, mobile activity will account for over 50% of searches
Google is continuing to refine the way advertisers can track and optimize for conversion tracking events in AdWords.
Google is continuing to refine the way advertisers can track and optimize for conversion tracking events in AdWords. Last week, advertisers using call extensions and tracking call conversions were alerted that, at the end of April, they’ll be able to split call conversions up based on call… Please visit Search Engine Land for the full article
Google is continuing to refine the way advertisers can track and optimize for conversion tracking events in AdWords. Last week, advertisers using call extensions and tracking call conversions were alerted that, at the end of April, they’ll be able to split call conversions up based on call… Please visit Search Engine Land for the full article
As a recently as a few years ago, the owner of a small or local business could legitimately ask, “Why should I buy search ads?” After all, he or she first faced the hassle of setting up an ad campaign in a relatively foreign platform — then, assuming they got ads served, maybe… Please visit Search Engine Land for the full article
You may have missed Google’s quiet and brief announcement that starting in April, AdWords ads with phone numbers in the text will be disapproved. Advertisers who want to display phone numbers will have to use the call extensions feature instead