What is your marketing agency’s number one selling point? Is it your cutting edge methods?
At Pubcon 2014 in Las Vegas, I had the opportunity to catch up with two experts on call tracking: Chris Cox of Invoca, and John Busby of Marchex What’s working in call tracking and what isn’t? How can marketers better measure the success of their call tracking efforts? I used the time with these experts to dig deep into those questions and get the answers, which you can see in the videos below.
Last Monday Google announced the launch of their basic call tracking solution for AdWords. Since then, my company has received hundreds of questions about Google call tracking from media, clients, prospects, competitors, and random people on Twitter
When it comes to converting leads, having a solid understanding of user behavior is essential. For instance, the increasing number of e-commerce platforms and ways to buy online would lead many marketers to believe that most online shopping is completed online.
Are you seeing depressing plateaus, or even declines, in your year-over-year conversion numbers? The fact is that a huge portion of search activity is moving to mobile. Soon, mobile activity will account for over 50% of searches
Join us Thursday, May 15th at 1:00EDT (10:00PDT) to hear Search Engine Land’s Greg Sterling and John Lee of Clix Marketing discuss how combining search results with call tracking can be used to generate high-quality leads. Topics include: What is call tracking; Using mobile, organic, and paid…
Earlier this week, Log My Calls released our search marketing Q1 inbound call report. We analyzed millions of […] Author information McKay Allen Inbound Marketing Manager at LogMyCalls McKay Allen is the Inbound Marketing Manager at LogMyCalls
Author Note: Every time we publish an article on Search Engine Journal, we receive emails from marketers asking questions about the nuts and bolts of call tracking. This article is an effort to answer the most common questions we receive about call tracking, call tracking implementation, and use-cases
Most businesses and marketers measure success based upon a series of digital analytics, such as organic visits, page views and obviously, goal conversions. I’m not saying this is the wrong thing to do – far from it – but you might be severely underestimating your leads and inquires.
Call tracking is a nearly $1B industry. Call tracking is used primarily by online marketers to track which ads, campaigns, and keywords are generating phone calls. Most users are advertisers, agencies, and publishers that want to know where to spend valuable marketing budget dollars.