It’s that time of year again, the time when you need to do your research and prepare your digital marketing strategy for the upcoming year. Getting your digital marketing strategy ready is vital to your success next year.
With so much attention currently being focused on big data, advertisers are beginning to lose sight of one crucial truth: big data is worthless if it’s not the right data. So what is the right data? We all know that the digital advertising landscape has dramatically matured over the past..
The auction-based industry we work in involves a number of metrics which help search marketers identify where they are doing better or worse than the competition.