When was the last time a B2B case study made you feel something? I mean, something besides mild interest or boredom. I ask because, in theory at least, B2B case studies should be exciting stories. There are millions of dollars at stake, people’s livelihoods and professional reputations hanging in the balance. Each one is a three-act story arc of overcoming adversity and solving a problem. That sounds like a riveting read, right
Within the realm of B2B marketing, it’s stories, not “features and benefits” that allow brands to create relevant and engaging connections with prospective customers. Successful digital marketers use a variety of content marketing tactics to tell stories according to the goals of both brand and customer. Even though 71% of B2B content marketers use case studies, they are often an under optimized form of brand storytelling
While many industries and businesses are struggling to survive and grow right now, that can’t be said of the SEO or online local advertising industries. It’s boom time for our sector as more and more businesses turn to the Internet and mobile as their primary marketing channels. But,…
If you are a B2C company, interaction on a social platform like Twitter can increase engagement and even sales if executed properly. Small businesses like Tender boutique in Birmingham, Michigan have promoted special offers on Twitter and sold out in just a few days . Social interaction via platforms like Twitter allow companies to gain a true understanding of their prospect base and serve as a real-time source of market research.
Several people contacted me yesterday to ask if I’d read David Segal’s article in The New York Times . I had. And ” A Bully Finds a Pulpit on the Web ” is a public relations nightmare for Google search results
Speaking of online video, check out the latest video from Will It Blend? It was uploaded today to Blendtec’s Channel on YouTube. Click to read the rest of this post..
Speaking of online video, check out the latest video from Will It Blend? It was uploaded today to Blendtec’s Channel on YouTube. Click to read the rest of this post…
Elixir Interactive has shared a very unusual online reputation management study.
This past week, Matt Bailey, the president and founder of SiteLogic , Cindy Krum, the Chief Executive Officer of Rank-Mobile , and I taught half a dozen of the modules in the Rutgers Mini-MBA: Digital Marketing certificate program .
Two years ago, I wrote ” Online Reputation Management Requires Cabinet War Rooms .” In the post, I asked, “Is your company prepared for the inevitable crisis to come?” Today, one of the most important lessons learned from the BP oil spill, Toyota recall, and Goldman Sachs fraud charges is just how few companies are prepared for a crisis. Click to read the rest of this post…