Buzz word or not, “programmatic marketing” is here to stay. Those CMOs who’ve embraced it have largely found their spend is more efficient, their targeting is more accurate, their customers are happier, and they have insights that were unheard of just a few years ago.
Welcome to 2013 folks, the year that programmatic marketing and big data will dominate the thoughts of smart marketers, now with the additive known as FBX, or the Facebook Exchange. Anything this big and new is bound to cause disruption, and therefore opportunity, and so let’s look at how you can…
2012 has been another big year for digital. And in such a fast changing industry, how do we really expect everyone to keep up?
Let’s keep this BS free.
As we rapidly enter the busiest period for the year for retailers, many are turning to Search Retargeting as the keystone for their digital marketing programs. Whereas in Q4 2011 many dipped a toe into the pixeled waters to test out its effectiveness, this year they have embraced it at scale. In..
As a parental co-founder (or dad) of 3 girls, I often have to teach them hard truths for their own good – ‘no, your science experiment can’t be asking your sister to stick a fork in an outlet’, ‘no, you can’t marry your 8 year old boyfriend’ and ‘you are absolutely not going out… Please visit Search Engine Land for the full article.
Ah view-through! Rarely does a topic in our industry solicit as much debate as this seemingly innocent metric. Display planners rely on it, search marketers don’t trust it (but would secretly love to get credit for it from PPC), and the clients are confused and uncertain
There has been a fascinating and brilliant series of secret confessions taking place over on Digiday, and everyone from a ‘startup CEO’ to a ‘junior copywriter’ has had their turn. Some have criticized what seems to be mostly negative commentary that paints a picture of everyone being unhappy,… Please visit Search Engine Land for the full article.
Whether you are a search marketer or a display planner, chances are you now know what search retargeting is and are contemplating a test (for those of you not familiar, search retargeting is a display media buy that focuses on just those individuals who have searched for something that matters to… Please visit Search Engine Land for the full article.
The premise is simple – PPC and display are both media buys trying to achieve similar outcomes; both are forms of ‘bought media’ and now with display moving to a biddable environment both now require quantitative skill sets to manage them. It’s not a tough sell to convince a budget holder that a…