The Zurich-based company employs machine learning to predict which consumers might be appropriate for a given set of terms.
Real-Time Config component enables integrations with other technology partners such as data management platforms and server-side header bidding without impacting speed. The post Google says 100+ ad networks support AMP, releases 3rd-party technology support appeared first on Search Engine Land
An interview series highlighting 2017’s Award winners: a look at the work they accomplished and the results they achieved. The post Community Corner: Spotlight on Search Engine Land Award Winners Wolfgang Digital, Metric Theory & Precis Digital appeared first on Search Engine Land.
Several new initiatives are aimed at bringing machine learning into publisher products and offering solutions for driving subscriptions. The post Google test surfaces user data for publishers as part of new Insights Engine Project appeared first on Search Engine Land.
Next year, the search giant will roll out a Chrome browser version with built-in blocking of annoying and intrusive ads. Columnist Sherry Bonelli explains why and provides tips for getting your site ready
Ads link directly to search results for terms across a number of competitive verticals. The post Yahoo is using display ads to drive search traffic for competitive terms appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Google VP Brad Bender says the new tool – which includes details like interests, locations and device usage – is currently rolling out. The post New AdWords Audience Insights Report Offers Deeper Dive Into Audience Demographics appeared first on Search Engine Land. Please visit Search Engine Land for the full article
In his article on our sister site, Marketing Land, columnist Matt Ackley breaks down dynamic advertising and explains how online marketers can use it to create customized ads at scale. The post Dynamic Advertising: The Key To Scaling Personalized Ads appeared first on Search Engine Land.
Do you need an paid media campaign management platform? The post Enterprise Paid Media Campaign Management Platforms: New Market Intelligence Report appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
You may be a digital marketing expert, but are you a pro at writing enticing ad copy that truly hooks consumers? The post Writing Ad Copy That Converts – April 30 Webcast appeared first on Search Engine Land