The issue is whether Google’s project violates the copyrights of some of the millions of scanned books, or whether it has a valid “fair use” exception. The post Authors Guild Appeals Lower Court Decision Backing Google’s Book Digitizing Project appeared first on Search Engine Land
A recent study by Conversica revealed that B2B companies are spending 50% of their marketing and sales budgets generating leads that are never pursued. It’s a classic sales dilemma: how often do you reach out to a lead before moving on to the next one? In this November 19 webcast, Barry Levine and..
The pressure is on today’s digital marketers, as responsibility for investing in the right software to more effectively manage customer data shifts to the marketing organization. It’s not enough anymore to be creative; you need to combine the art of marketing with the science of… Please visit Search Engine Land for the full article.
It’s important for SEO professionals to be well-versed in search, but columnist Nathan Safran reminds us that true leaders understand the bigger picture as well. The post To Grow Your Career, See The Whole Customer Experience appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
You may have a killer SEO strategy mapped out for this year, but that won’t matter if someone in the C-suite thinks you’re just a spammer. Columnist Eric Enge advises how to navigate this tricky situation.
If you’re reading this, you probably know that SEO can help businesses bring in new clients, increase cash flow, and encourage existing clients to spend more money. But have you ever thought about how, as a marketer or a consultant, SEO can help you market yourself, boosting your own career,..
Microsoft’s Bing search engine has turned five this week. There are good reasons for some birthday celebrations at Microsoft. The company has created a solid competitor to Google, grown its market share and created a search platform for other Microsoft products.
Apparently Yahoo CEO Marissa Mayer wants to be the default search for Apple’s Safari browser on iPhone and iPad and has been preparing to make a solid pitch. Well, we all want things we can’t have — and I’d be incredibly surprised if Yahoo got its wish here. Kara Swisher..
Apparently Yahoo CEO Marissa Mayer wants to be the default search for Apple’s Safari browser on iPhone and iPad and has been preparing to make a solid pitch. Well, we all want things we can’t have — and I’d be incredibly surprised if Yahoo got its wish here. Kara Swisher..
In 2013, big brands incorporated more social elements into marketing and collect photos, videos, and other content from consumers. In 2014, companies will realize the benefits of user-generated content to humanize their brands, and amplify the reach of their messages. This white paper outlines 5…