One question I get asked a lot is this: what Excel skills are most important for marketers to learn? I have whittled that interminable list down to five skills that I believe are absolutely essential for marketers to know, presented below in order of importance
Reading search marketing advice, you will find an abundance of information about best-practices that are easy to apply to a campaign or ad group level. Common best practices such as keeping ad-groups small and targeted, with relevant and keyword specific ad-copy have demonstrated great results….