During the past three years I have managed SEO projects for small and mid-sized businesses. My failures have taught me many valuable lessons. I am the perfect person to explain mistakes to avoid, because I’m pretty sure I have made them all
As the head of a 78-member strong paid search agency, I tend to think a lot about how to retain clients. In fact, every single consultant must and should be thinking about the magical number that is your churn rate. It is much cheaper to keep your existing clients than to chase new clients.