While AI-related buzzwords are now more common than morning coffee, differentiating B2B brands through authentic thought leadership has never been more important. At Content Marketing World in Washington D.C., Richard Murphy , Editor in Chief and Director as well as the mind behind thought leadership at ServiceNow, presented some compelling insights on cutting through the clutter with thought leadership content that differentiates your brand and builds trust with your audience in a market saturated with AI hype. Here is an overview of his presentation
For those of us in the world of B2B content marketing, we know that the customer journey isn’t always linear and the value of that content isn’t always easy to attribute. Laura Barnes , Senior Director of the Global Content Team at Red Hat, shed light on the importance of connecting content measurement across multiple customer touch-points during her recent presentation at Content Marketing World
In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. As the dust settles on the GenAI hype cycle, we’ll see that successful B2B marketers are those who recognize the value of integrating emotion and empathy into their narratives and ensuring their messages resonate with audiences.
There’s a significant change happening in the world of B2B marketing, driven largely by innovations from generative AI. As companies around the globe scramble to understand and harness the raw power of artificial intelligence for marketing, VMware stands out with its strategic and successful adoption of Jasper, a generative AI tool that’s proving to be a game-changer. I learned about this transformative approach to GenAI implementation at the recent Content Marketing World conference in a presentation from Jessica Hreha , Head of Global Integrated Campaigns, Demand Content Strategy at VMware and Meghan Keaney Anderson , VP of Marketing at Jasper
It was with great pleasure for me to wrap up my 2022 Content Marketing World experience with a session featuring two exceptional marketers that I’ve known for many years*: Steve Kearns (LinkedIn Senior Manager, Content Marketing and Social Media) and Tequia Burt (Editor in Chief LinkedIn Ads Blog) with a topic that is near and dear: How LinkedIn Marketing Solutions is Using the Blog to Power its Growth Engine In an age of social media with Instagram, TikTok and even LinkedIn, does blogging still matter? For LinkedIn, the answer is absolutely yes. The LinkedIn Marketing Blog acts as the external ‘voice’ of the Marketing Solutions business and is a critical education and conversion vehicle for B2B marketers looking to excel with LinkedIn advertising.
Picture this: It’s mid-December and you’re on a road trip through Florida.
The post 12 B2B Marketing Sessions You Can’t Miss at Content Marketing World 2022 appeared first on B2B Marketing Blog – TopRank® .
Great content isn’t so great if it’s not easy to find. And findable content isn’t so effective if it’s not trusted
Here’s a wild new idea: Consumers expect immediate, consistent, on-brand experiences across channels. Just kidding about the “wild” and “new” parts. Most marketers likely have the phrase embroidered on a pillowcase by now.
I had the pleasure of sitting in on Zari Venhaus ’s session at the second day of Content Marketing World 2019 where she laid forward a process to present martech business cases to senior leadership. She entered the room with a high level of energy and passion for the topic, making her an engaging speaker from the second she took the stage. After a quick bit about the company she works for, Eaton, which is a $22 billion power management company, she dove into a marketing technology business case she undertook as their Director of Corporate Marketing Communications. She insists she was not successful her first time creating a martech business case. It took living through many failures and successes to reach the process she uses today.