A Social Media Manager has become an essential part of a marketing strategy. But in some cases a Community Manager may be needed.
Community Managers maintain, foster and grow online communities—or at least they’re supposed to. They may also be called moderators and (depending on the community), may or may not get paid. If you actually own an online community, remember that sometimes you get what you pay for.
The 2012 Community Manager Report Community Manager is an essential, yet still uncharted territory for many companies that are expanding their presence on the social web. What should you know about the current state of this position? 67% of Community Managers work for a brand The most popular city for Community Managers is New York 65% of Community Managers are Female Be sure to check out the rest of this report presented by Social Fresh .
One of the essential hires for companies that want to affect real change as a social media savvy organization connecting with people and communities is a Community Manager. During the social media discovery and initial learning phase the addition of a dedicated person is often unlikely, so the tasks a Community Manager would handle can be performed by a combination of a truly competent outside agency and moreso by multiple people within the company.