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Success in today’s competitive markets depends in no small measure on knowing your competition. The words Big Data and Competitive Intelligence are familiar to most
Content is a hot topic in the business world today. Indeed, content marketing – done correctly – can be a very effective way to attract and retain clients, but the problem is more and more companies produce more and more content. It’s highly important to understand how to produce content that will engage your target audience, but is also vital to know what your competitors’ most engaging content is.
In the real estate business, it is common to use long tail keywords in SEO and AdWords campaign optimization. But it says a lot when a real estate portal website manages to be among the top five in their search category with head keywords in less than a year. It’s not hard to invest a lot of money in AdWords, if you have deep pockets, but to manage a move like that with a balanced visibility of paid and organic is tricky in any industry
Sun Tzu says, “Know thy self, know thy enemy.
Are you still performing competitor research like you did three, four, even five years ago?
What you don’t know about your competition could be negatively affecting your business, and learning from your own mistakes takes time and costs money. Luckily, there are competitive intelligence tools that enable you to learn from the successes and failures of others and avoid losing valuable time and money, ultimately helping you outperform your marketplace […] Author information Murray Newlands Murray founded of The Mail in 2013 an angel funded start up publication covering performance marketing and mobile marketing. Murray is an advisor to a number of bay area startups including VigLink.
SES Toronto was full of great content from the keynote from Avinash Kaushik where he took local companies to task with their search visibility and user experience to breakout sessions like the content marketing optimization panel I presented on and this one: Spy vs.
All marketers wish they knew how to better measure results, engage their audience, and measure ROI.
Really, truly understanding the competitive landscape can help pave the way for a successful search engine marketing program.