In an age of marketing and business that is increasingly social, many businesses and thought leaders stress the importance of creating a culture that embraces social media inside and out. A social media savvy business encourages collaboration across teams, surfaces expertise from subject matter experts and can scale brand and community engagement by drawing upon the collective wisdom of employees and customers. Few have been as passionate and successful at going beyond social business theory into action as Connie Bensen , leader of Global Social Content Strategy and Governance at Dell ( Dell is a TopRank client )
The music business is tough. Everyone wants to be a star but only some put in the time, effort and bring the talent to really make a difference and become successful.