What’s more important than creating great blog content? What’s more important than writing with empathy, storytelling, and research
Eyes fixed on his computer monitor, Jack felt perspiration form on his forehead as he waited in anticipation for the flood of visitors to the new campaign he and his team just launched. Anticipation turned to nervousness as he looked around the room and asked, “Who’s promoting this content?” All Jack got in return were blank stares and a bad case of Invisible Content Syndrome. According to research by the Content Marketing Institute , 83% of B2B marketers use social networks for traffic, making it the most preferred tactic.
You’ve just launched a gorgeous campaign with all the design bells and whistles.
The world has gone mobile in a big way and brands are using growth hacking techniques to reach those “on the go” consumers via content marketing and native advertising. According to a recent study released by comScore, mobile app consumers see more digital content than desktop or mobile web surfers, accounting for 52 percent of the time spent using some type of digital media. Combine that with mobile web, and it accounts for 60 percent of time spent on a small screen
In a few weeks I’ll be giving a talk at the University of St Thomas in Minneapolis to a class on community management on a topic that I think will interest many of our readers.