Regardless of the specific content strategy you have for your blog, there are a few goals that all content creators share: 1) To offer useful content that engages visitors, 2) To keep that content fresh, and 3) and to save time doing it. So, how do you accomplish this? Well, there are a number of […] Author information Bernadette Coleman Bernadette Coleman is CEO & Executive Director of Advice Interactive Group, an award winning digital agency focused on improving visibility for clients across the digital universe
It seems that in the post-Penguin world there are fewer and fewer old school SEOs left as more and more agencies are offering blogger outreach, social media, inbound marketing and content services. For a time-served PR person, these offerings look very similar to what I would call public relations rather than pure SEO.
As large organizations and agencies continue to broaden their digital capabilities, they can count on having to deal with multiple challenges. Why? Digital marketing has become more complex in the past few years
Dave McMullen, Partner/Strategic Planning at redpepper, and Ranvir Gujral, Co-Founder of Chute, presented the first Earned track session of the last day of SES SF 2013: Innovative Branded Content Campaigns to Drive Engagement.