The majority of enterprise content marketers don’t have a documented strategy, according to recent research. The CMI found that almost two thirds of professional content folk haven’t yet bothered to write down their strategy . In some circles that’s akin to not having a strategy at all, but I don’t find it particularly surprising. Plenty of experienced, established teams seem to work without documentation in place, but it seems to me that content marketing has evolved to the point where it’s really easy to lose focus.
We’ve spoken a lot about the problem of peak content recently.
Forrester Research recently released a report called Put Distribution at the Heart of Your Content Marketing, which addresses an issue of increasing importance within the content marketing world. Many marketers are very focused on writing top quality content. The process of brainstorming, creating,…
Defining the various disciplines that makeup a communications company or effort is not something many media outlets undertake to do anymore.
Blogging has had its ups and downs as an SEO, social media, and content marketing activity. But there’s no doubt whatsoever that blogging will be crucial to all three areas in 2013
Alright, you’ve just come up with a brilliant and revolutionary idea that will forever change the face of your industry.