It’s a great time to be a B2B content marketer. The appetite for content marketing within B2B audiences is high, and content marketers say it remains by far the best tactic in terms of ROI . But as content marketers we have to tread carefully: to paraphrase the old proverb, an opportunity is just a crisis waiting to happen.
The concept of jogging someone’s memory seems, on its surface, like an unscientific and inscrutable undertaking. Memories and mental associations pop up at random.
B2B marketers can relate to customers who’ve rapidly shifted into all-out digital mode in their daily professional lives. That’s because so many of us have done the same, with numerous departments and agencies transitioning to remote or hybrid work in the wake of COVID
Which qualities encompass the best that B2B marketing has to offer?
Like many other digital experiences, the webinar has traditionally been viewed as a means to an end: Create something that seems valuable to your audience, and use it as a vehicle to acquire contact information for lead generation purposes. But marketers like Mark Bornstein take a different angle: What if we view the webinar itself as an end — an extremely valuable marketing tool on its own
While their importance pales in comparison to many other things taken away by our society’s ongoing lockdown, I do find myself missing sports. Going without them during a difficult time causes me to appreciate the comfortable routine and reliable distraction they provide all the more. Those who know me will not be surprised to learn that I’m longing for baseball especially — everything from strikeouts and singles to slides and steals.
Have you been to a stadium concert lately? The big ones touring the country tend to pull out all the stops
I’d love to tell you everything . But in the spirit of brevity and relevance, I’ll cut to the moment it all clicked