The latest B2B Content Marketing Benchmarks, Budgets and Trends Report found that 67% respondents are being asked to do more with the same resources compared to a year ago. Many teams will keep being pressed to work under constraints in the coming year as economic uncertainty affects planning and budgets
How can B2B marketers weigh confidence for the future with adequate caution and still plan thoroughly for 2022 budgeting success? Confidence is rising for 2022 marketing spending, and as B2B brands move forward after the turmoil and uncertainty of the pandemic, savvy marketers benefit from embracing budgeting optimism while simultaneously seasoning budgeting strategy with a healthy dose of vigilance and care. Digital advertising budget optimism has risen significantly since the initial months of the global health crisis, and recent report data is showing this increased confidence.
If you would have told me in March that I would be sitting at my kitchen table writing a blog post about 2021 marketing budgets in August, I might have invested in a comfier office chair sooner.
Raise your hand if you’ve ever encountered a situation like the one described below: It’s time again for your annual marketing budget meeting. You’re confident that what you’ve put together is going to knock the leadership team’s socks off