B2B and B2C blogging have their individual intricacies, but a mix of content that addresses the needs of your audience is the core of a great blog plan for both types of businesses. Timely content that capitalizes on search and social trends is certainly helpful for attracting new eyes and expanding your reach. Evergreen content has its place too, and an important one at that.
Note from Lee: I’ve known Michael Brito for about 5 years (he hired my agency TopRank Marketing when he was at HP) and followed his moves around silicon valley from Yahoo to Intel and his current role as SVP, Social Business Planning, Edelman Digital. Michael’s new book on Social Business (Included in our list of Optimized Online Marketing Books ) is something I’ve been looking forward to and I asked if he’d share some tactical insights with our community. This post focuses on content and social media for companies operating globally.