What’s the best part about Thanksgiving? Sorry, that was rhetorical. Clearly, there’s only one correct answer and that is: Devouring reimagined leftovers for days to come
Did you know, that on a daily basis, 16 to 20% of search queries on Google have never been seen before? With over 100 billion monthly queries, there are an incredible number of ways that people express their interests, wants and needs
Many companies chasing the “brand publisher” approach to content are running out of steam and troubled by their inability to tie content to marketing ROI. The most recent B2B content marketing study from from CMI and MarketingProfs shows the biggest challenge with content marketing is measurement (51%) followed by not being able to produce engaging (50%), consistent (44%), or a variety of content (40%). At the same time, there are numerous B2B content marketing case studies here , here and here of companies succeeding with content marketing programs
Alexis, Kat, Jolina & Evan from #TeamTopRank brainstorming content. Repurposing content is most often a function of efficiency. Marketers investing in content have always sought to extend the value of their content marketing efforts by repurposing, re-skinning or reimagining content into alternative forms
Remember all that content you were going to have completed before you left for holiday break? Remember the editorial calendar that was going to include all of Q1 2015 that you scaled back to be only January, 2015, that you scaled back to be … well … nothing? The holidays were great, and you were able to only half occupy your mind with pending work deliverables scheduled for early January
One of the great talents of an effective content marketer is the ability to re-create or as my pal Ann Handley says, “reimagine” content. This is a topic we’ve covered many times in the context of SEO, PR and blogging. As the popularity of content marketing becomes an essential component of many business marketing plans, interest in the right mix of creation, curation and re-purposing has justifiably skyrocketed.