When it comes to B2B influencer marketing, it’s natural to wonder just what an industry influencer actually looks like? Our third season of Break Free B2B Marketing video interviews feature conversations with top B2B influencers, looking closely at the issues that each expert is influential about in their industry
It was the video sensation of last year, currently sitting at over a billion views on YouTube. It features a smoky-voiced chanteuse in a big fur coat and a thoroughly obsolete flip-phone. And it’s a great example of what’s wrong with the current state of content marketing