Ian Scarr, the Regional Vice President for EMEA of SLI Systems delivered a very interesting talk at Internet Retailing Expo about site search on ecommerce sites and how it can increase a conversion with a series of steps. Here’s a round-up of the talk, along with Ian’s tips on the importance of site search for every website . Targeting the “spearfishers” Ian Scarr started his presentation reminding us that “good site search should be for everybody” as every site should focus on helping its customers find exactly what they are looking for
Optimizing your landing page is a noble quest – but it’s only one step of the customer’s journey to conversion. The post How to Create Meaningful Marketing Experiences Before, During, and After Conversion by @amandadurepos appeared first on Search Engine Journal .
Cheer up, Picard. Your conversion mistakes make you smarter
Ken Olson, Chairman and founder of DEC once famously said, “There is no reason anyone would want a computer in their home.” I bet he felt at least a little silly about that statement by the time he died in 2011. That is the trouble with always going along with ‘the way things are’. Every once in a while, there will be an upstart who will come along and change the rules of the game so startlingly it leaves everyone else completely obsolete in the process
Many companies today get frustrated when their digital marketing plans fail. Forums and LinkedIn conversations are filled with business owners trying to understand what’s wrong with their campaigns. Too often, people forget sales and conversions are just the tip of the iceberg in a long and complex system called the sales funnel. This article will focus on explaining what makes a successful online marketing strategy and will hopefully help you increase the return on your marketing investment.
Is e-commerce big?
I’m about to give you a hard reality check. There are millions of websites on the Internet, and […] Author information Shane Jones Director of Earned Media at WebpageFX Shane Jones is the Director of Earned Media at WebpageFX, a Pennsylvania marketing agency. Additionally, Shane is a Reporter at Econsultancy US, where he covers Conversion Marketing and UX Design
It’s harder than ever to get consumers to take action, and advertising is to blame. We all know […] Author information Shane Jones Director of Earned Media at WebpageFX Shane Jones is the Director of Earned Media at WebpageFX, a Pennsylvania marketing agency.
5.1 billion human beings owned a smart phone as of early 2012. 4.2 billion human beings own a toothbrush.