How can you sway your customers to follow through with conversions and transactions? You may be expecting an answer something along the lines of, “Change your social media button color to red and hopefully, the customer will follow you.” However, the answer is to understand what your customers’ want, need, and how to make those wants and needs easily accessible on your website
As part of our coverage from the sold-out Searchmetrics x Search Engine Journal conference in San Francisco on SEO, content marketing, and analytics, I caught up with Erik Ford of Boost Media to discuss multi-channel marketing. Erik explains how the most successful marketers are reaching their customer at every step of the buying journey. Hear him discuss this in detail in the video below: Here are some key takeaways from the video: The big thing driving the focus on multiple channels is the realization that the customer journey is a multi-channel journey.