One of the oldest, and creepiest, adages about the value of content marketing is that you can’t ask someone to marry you on the first date.
Did you know, only 5% of our brain’s decision making is conscious? Leaving 95% for decisions made on a nonconscious level. As marketers, charged with increasing the quality and quantity of conversions (i.e.
Today’s marketers are lucky. Why? The amount of data and tools to help interpret that data present an opportunity to be far more effective than in the past.
There is often a struggle between sales teams and marketing teams to prove who is most valuable. However, when marketing and sales combine their efforts, that is when they can be the most effective and powerful.
Optimizing your landing page is a noble quest – but it’s only one step of the customer’s journey to conversion. The post How to Create Meaningful Marketing Experiences Before, During, and After Conversion by @amandadurepos appeared first on Search Engine Journal .
Who doesn’t love road trips? Here are expert tips that will get you on the road to conversion. The post 5 Expert Tips That Will Get You On the Road to Conversion by @markjohnh appeared first on Search Engine Journal .
In the last month I’ve been speaking at a few conferences with a talk I’ve dubbed “The Psychology Behind Conversion”. In this talk I’m trying to explain why everyone who maintains a website should be interested in psychology and how it can help them. Being interested in psychology, especially when applied to the web, is more than just reading Cialdini’s Influence
The searcher lands on your website. Browses through your content and leaves. No clicks, no conversions
Are you seeing depressing plateaus, or even declines, in your year-over-year conversion numbers? The fact is that a huge portion of search activity is moving to mobile. Soon, mobile activity will account for over 50% of searches
I have always been a believer in the scientific method. If you can test a theory, with verifiable results, then it’s theoretically much easier to prove to the world that you’re right. About something, at least.