People don’t just want to be educated about what you offer. They want to be seduced. Yes, seduced
Two powerful forces are crashing into each other in digital marketing — and conversion optimization is right in the middle. First: an ever-expanding explosion of digital touchpoints.
Out of all websites found on the Internet, online retail stores have the most potential for improvement through A/B testing. Amazon, Ebay and Etsy are just few examples of e-commerce websites that do a ton of A/B testing. The potential for A/B testing is enormous because of the sheer number of… Please visit Search Engine Land for the full article.
Maybe I’m biased, but I see conversion optimization as the epitome of the new marketing: an agile blend of analytical experimentation, creative content, engaging user experiences, and performance metrics. Those principles are applicable in almost every corner of the marketing department these..
Landing pages almost have a tradition of bad design. After all, it’s easy enough to slap a headline, a few bullets of text, and an image next to a form and — voilà! — you have a landing page, right? “Landing pages” have proliferated as a check-the-box feature: sure, we do landing…
We frequently hear about the consumer brands that dominate their markets. Amazon controls 25% of all Internet commerce
Landing pages can be categorized into two buckets: high converting ones and the usual ones. Thanks to my background in A/B testing, I have had the privilege of observing many of our customers improve their landing pages by testing various elements. It’s true that testing all parts of a landing page..
The bedrock of conversion rate improvement is testing. However, testing is almost always easier said than done. You might lack the technical or executive support to implement a test program.
Last month, Google turned on Instant Previews for Ads. Now, a little magnifying glass appears next to each search ad, which the user can click on to see a preview of the landing page for the ad. It may not have received much fanfare, but this is a huge change for post-click marketing.
This is an open letter to all of those services that host our webinars, sell tickets to our events, let people buy our products, manage our appointments and almost everything else we do as online marketers.