Conversion tracking can be the bane of a PPC professional’s existence. And that’s because there are so many variables. Every business has a different website and CMS, a different thing they want to track, a different web development team with different proficiencies
Been ignoring your PPC account for a while?
It’s no secret that e-commerce websites are booming in today’s modern age marketing world.
To help advertisers track performance across multiple AdWords accounts, Google announced cross-account conversion tracking and search funnel reporting. This is the first of several announcements about new cross-channel conversion tracking and attribution capabilities Google has planned for the next… Please visit Search Engine Land for the full article.