SEO and search marketing are a vital part of any marketing strategy, linking together channels like social media, content marketing and offline advertising. But a survey into the marketing channels used by large enterprises has found that 91% don’t prioritise search at all. The research , carried out by B2B research firm Clutch and digital agency R2integrated (R2i) among 500 U.S
Ecommerce sales came to more than $341 billion in 2015. That’s huge. But amazingly, 90% of sales still happen in stores, not online, according to Google
You know what happens when something gets mainstay? It gets boring. For consumers, over the years, every new ad seems to be just another ad.
Not too long ago, if I said “big data” to someone, I got a blank look in return. Now, big data is the topic du jour. People in healthcare, politics, industry… all are talking about it and how big data is changing the world
People often talk about including elements on a page to improve landing page conversions and user experience.
Earlier this month, we covered Google’s news to select advertisers that it would be rolling out new options for tracking conversions in AdWords. The company officially announced the launch of Flexible Conversion Counting, and advertisers will see new columns in AdWords. In reporting terms,…
Earlier this month, we covered Google’s news to select advertisers that it would be rolling out new options for tracking conversions in AdWords. The company officially announced the launch of Flexible Conversion Counting, and advertisers will see new columns in AdWords. In reporting terms,…
We all want our websites listed at the top of Google’s search engine results pages (SERPs), right? A high-ranking can bring targeted and (mostly) free traffic. More importantly, it brings leads and potential conversions.
The increasing ubiquity of mobile devices has been a mixed blessing for paid search advertisers.
Over the last few years, I’ve watched the search marketing industry grow from being traffic-growth focused to being conversion- and usability-oriented. In the coming years, I expect to see an even stronger focus on usability and conversion.