Global paid search investment continued its rise through the first half of 2014, according to Covario’s latest quarterly analysis of search spend.
Though the numbers vary, the Q4 reports we’ve covered all point to solid year-over-year increases in paid search spending. Covario’s Q4 analysis of the global paid search advertising landscape is no different. Based on results from their high tech, consumer electronics and retail..
OMMA (Online Media, Marketing and Advertising) Magazine has named Covario the 2013 search agency of the year for the third consecutive year.
Covario reports overall pay-per-click (PPC) spend accelerated, rising 22 percent from Q1 and 23 percent year-over-year.