Fraud prevention is heating up in mobile. But trying to fight fraudulent clicks from mobile apps is a losing battle. Instead, try these three tips.
Back in the day, around 2003, somebody asked me a question regarding paid search: “Do you know what the most expensive keyword is on Google Adwords, and how much it costs?” I made a bunch of guesses, gradually increasing the amount I thought it might be acceptable to pay every time somebody clicks on an ad. £20? No?
Nearly two months after the forced roll-out of Enhanced Campaigns in AdWords, at least one key question remains unanswered: are we better off today than we were before?
Facebook’s implementation of hashtags brought with it a lot of change for Internet marketers, but perhaps the most important shift came within the CPC and media buying realm. But despite the fact that these changes have prompted a shift in many online marketing practices, there are still some companies who have managed to stay competitive […] Author information Murray Newlands Murray founded of The Mail in 2013 an angel funded start up publication covering performance marketing and mobile marketing. Murray is an advisor to a number of bay area startups including VigLink.
Last month, Google announced some changes in how Quality Score is being reported.
Ever since Google announced the upcoming shift to Enhanced Campaigns back in February, search marketers have been moaning and groaning about the loss of control, and pundits have claimed that it’s all a big plan to drive up average cost per click (CPC). In the last few months, vendors and agencies all piled in offering Author information Larry Kim Larry Kim is the Founder/CTO of WordStream , a provider of PPC Management Tools. Google+ The post Has the AdWords Enhanced Campaign Apocalypse Been Cancelled?
One of the most classic and beneficial analyses conducted for paid traffic acquisition channels is day parting. Not all visits are equal, and the time of day/day of week of the visit usually has a strong correlation with user qualification and likelihood to convert.
We may have seen the end of CPC stagnation. Covario’s Global Paid Search Spend Analysis for Q1, released today, suggests that the cost-per-click trends of the last six quarters have reversed with CPC prices rising 7% from the previous quarter and 23% year-on-year
My previous article was about estimating the potential for growth for those paid search campaigns capped due to insufficient budget. This was definitely the easy part since the logic behind the assumptions involved in the calculation was fairly simple. Now, we can address those paid search…
One of the closest-watched metrics by marketers and investors — the cost-per-click across Google’s advertising business — increased approximately 2% in the fourth quarter, as compared to the third quarter, after several consecutive quarters of decline.